MEET THE ‘HALLIDAY’ OF HALLIDAY CREATIVE
Sam is a professional filmmaker & content creator with a background as a former Social Media Marketing Specialist with NSW Government and Senior Video Producer at a production agency.
With a passion for telling captivating stories through film, Sam now uses his talents for producing high-quality, narrative-driven UGC content that feels authentic, professional and drives results.
With 10+ years experience on both sides of the camera, Sam knows how to bring your brand’s story to life!
SAM HALLIDAY
Filmmaker & UGC Creator | Gen Z
TRUSTED BY
UGC VIDEO
Caniam
Canon Replica Lens Mug
Grow It Local
Low Effort, High Vibes Bundle
Neewer
SL90 RBG LED Light
Tumbleweed
In Ground Worm Farm
brand PHOTOGRAPHY
COS
Spring Season Clothing Line
Cream & Co
Lifestyle & Menu Items
Life of Cha
Herbal Tea Product Launch
Kathmandu
‘Seeker’ Rain Jacket
CASE STUDY
Caniam Lens Mug
PRODUCT PROMOTION & BRAND AWARENESS
The Hook
We open with a highly scroll-stopping moment: dropping a "camera lens." We build on that initial shock value with a deadpan tutorial on cleaning the dropped lens, doubling down on the suspense by scrubbing it with soap and water. By this point, the audience is fully invested.
The Strategy
Moving away from standard, predictable UGC unboxings, this video relies on a narrative-driven storytelling format. It follows a classic problem-solution arc, ending with a fun twist reveal - the lens is actually a coffee mug.
The Impact
This narrative-first approach successfully captured attention and converted viewers into buyers.
Format: Organic 9:16 Short-Form Video
Reach: 3,000,000+ Views (IG, TikTok, YouTube)
Engagement: 150,000+ interactions
Result: Directly drove product sales for the Lens Mug.
SERVICES
UGC
CONTENT CREATION
Looking for high-quality, narrative-driven social media content with a quick turnaround? Whether it's for organic reach or paid ads, Sam creates captivating and authentic UGC videos and photography to elevate your brand.
PROFESSIONAL
PHOTO & VIDEO
Backed by 10+ years of professional photography and filmmaking experience, Sam delivers premium video and photo content tailored to your business. Whether you're looking for brand shoots, headshots, event coverage, or drone media, you name it - he’s got you covered!
SOCIAL MEDIA
CONTENT PACKAGES
Stand out from the crowd with professional, on-location photography and videography. We build customisable content packages tailored specifically to your business needs. Send us a message today to get started.
GETTING STARTED
Let’s connect via a free 15 Google Meet or email consultation to discuss your brand goals, content needs, and vision.
Book a Free Consultation
We’ll align on deliverables, turnaround time, and creative direction. Once everything’s confirmed, I’ll send over a simple contract to keep things clear and professional before creating.
Contract, Strategy & Details
Final content will be delivered via Google Drive or your preferred method. I’ll follow up a couple weeks after delivery to ensure everything is performing well and you’re 100% satisfied.
Your Content is Ready!
